Ukrainian online horoscope service attracted $ 300,000 from Adventures Lab

Astromix, a Ukrainian startup, has raised $ 300,000 from Adventures Lab as part of a seed round. The startup is developing astrological services for users.

What does a startup do?

The team works on the service of personalized horoscopes: by profession, personality type, talents, astrological forecasts, calendars, etc.

The founder of the service is Dmytro Tkachenko. At the end of 2019, the team developed an MVP and launched an open beta of the service. The team is currently working on the final version, which they plan to launch by June 2020. The Astromix team has six employees. Investments are planned to spend on the development of the service.

Why did the investor decide to invest in the crisis?

According to Andriy Kryvorchuk, founder of the Adventures Lab, investors are not scared by the pandemic situation and the possible crisis.

“We deliberately focus on those verticals that show steady growth even in times of prolonged global crises. Therefore, we will continue to actively invest in projects”, he said.

Why did the investor decide to invest in astrological service?

Astrology is not a very typical niche for venture investors. AIN.UA asked the investor why they decided to invest in such a service.

“We consider projects that are most often not considered classic VCs, such as affiliate marketing, astrology, betting, gambling, and other traffic-driven niches that generate/depend on huge amounts of traffic. So investing in Astromix is extremely typical for us”, Kryvorchuk said.

Source: ain.ua, astromix.net