Ukraine has launched the production of its own artificial meat: all about the startup Eat Me At
The Ukrainian company Eat Me At has begun the production of vegetable meat in the form of minced meat, which in terms of taste does not differ at all from classic meat products.
The company’s goal is to create plant-based meat that tastes identical to animals, and is cleaner and healthier in composition. The startup author Andriy Cherukha, together with leading specialists, has been developing the technology for the production of a new product for about two years, says Mind.
How did the idea come about?
“In the United States, almost 10 years ago, began to develop plant-based meat. In 2018, when it was already possible to purchase it in supermarkets and try it in local restaurants, I went to America to try and bring samples to Ukraine. In two years, starting since 2018, I met dozens of technologists from different countries, we did hundreds of tests, minced meat recipes, developed our own manufacturing technologies, before reaching a product that we completely liked”, – says startup author Andriy Cherukha.
What do you need to know about the product?
Vegetable minced meat by Eat Me At:
- Suitable for vegans and vegetarians, but made for people who love meat.
- Free of GMOs, antibiotics and unhealthy fats.
- Ecological product: does not cause greenhouse gas emissions, does not require a large amount of water and grain, does not pollute the territory where it is carried out.
“Since my university days, I have practiced vegetarianism more than once, but the maximum was enough for me for one year. Probably because meat is delicious for me, and it is too much integrated into our daily life. But how such meat is obtained was always unacceptable to me.There are many things that humanity recalls as a dark spot in history.we are ashamed of the oppression of others, slavery.and judging by the development of civilization and the emergence of values, in a few decades we will also be ashamed of cruel treatment with animals, for damage to the environment – only for the taste of food”, – add producers of Ukrainian vegetable meat.
What are the ingredients in Eat Me At Vegetable Minced Meat?
The founder of the startup, Andrey Cherukha, shared the secrets of the recipe. He said that vegetable mince consists of:
- base – textured soy protein;
- yeast extracts rich in proteins and B vitamins – they are responsible for the taste of artificial meat;
- koji minerals, which are naturally extracted from koji mycelium (a type of mushroom often used in Asian cuisine to ferment and ferment foods);
- methylcellulose, which is necessary for fixing the minced meat into a stable mass;
- coconut and sunflower oil, which provide the required level of fat;
- beet juice and natural dye made from caramel gives the meat the desired color.
How much does an innovative meat cost?
Manufacturers point out that the packaging of a product weighing 350 grams costs UAH 160. In addition, for wholesale orders, buyers will be offered discounts.
Source: innovation.24tv.ua
